Cannes Lions
PUBLICIS DIALOG, London / ZURICH FINANCIAL SERVICES / 2009
Overview
Entries
Credits
Execution
We sent out a damaged envelope with the line: ‘If a piece of office equipment were damaged or stolen, what would you need?’ Inside was a second, brand new envelope with the answer: ‘A replacement’. The second envelope contained a letter inviting the reader to switch to Zurich.
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