The striking visuals captured possible scenarios Nelson’s Column faces if the environmental issues we face are ignored. One side focused on rising water levels, one on smog, and one the increase in tornadoes that are associated with global warming. At the bottom of the structure viewers found useful information to open the dialogue further. In parallel, there was a related mini-course used in local schools to raise awareness among young students.

Zurich had suffered from low brand awareness. Market research showed a double-digit increase in brand awareness in the UK. The Nelson’s Column restoration project was visible for nearly 2 months, to millions of people, and enjoyed healthy press coverage – all of which made a substantial contribution to the spikes in brand awareness.