Cannes Lions

INSURANCE

JUNG von MATT, Hamburg / R+V ALLGEMEINE VERSICHERUNG / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

We created the Porcelain-o-mat: a vending machine filled with china instead of snacks.When somebody inserted a coin, the china fell to the floor and broke.Behind the flap, you found a brochure about the R+V liability insurance.

Since 2008, Porcelain-o-mats have been touring bank branches. Planned length of tour: 2 years.

Outcome

Nearly every second user of a Porcelain-o-mat requested further information from the counter.After the Porcelain-o-mats worked so well, the client ordered even more machines to send them on tour through Germany as well.

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