Cannes Lions
DDB AMSTERDAM, Amsterdam / ACHMEA / 2006
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A man is shaving in front of a bathroom mirror when he notices his first grey hair. He stares at it in awe. All kinds of bad images of being old flash before his eyes with terrible speed. He comes out of this ‘bad trip’, still staring at the grey hair. When the voice over says: The things you’d rather not think about, we think about, he decides not to worry about it. Still happy with the way he looks, he finishes shaving and gives himself a little wink. Title: Achmea Unburdens.
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