A couple enjoys their holiday in Scotland. During a ride through the Highlands they bump into a herd of sheep. In no time they’re surrounded by sheep and they can’t move the car. Their decision to leave the car and push the sheep away turns out to be the wrong one, and their dream holiday turns into a nightmare.

By making the regular audio tour a specialised version, all visitors of the event could experience a typical ‘Just call us’ moment themselves. Something for the visitors that would stick in their minds, but also something that created talkability.

30,000 people fell for the live prank and loved it. People immediately started tweeting about it. The next day, the uploaded video got +150,000 views in just a couple of hours. Despite the overload of orange-coloured World Cup final news, it was voted no. 1 on dumpert.nl, a popular Dutch website with +200,000 visitors/day. And the popular Dutch TV show RTL’s Editie NL (1,000,000 viewers a day) aired it in their show. So compared to the very low costs, it was a very successful way to strengthen Centraal Beheer’s brand image as the company to call when disaster strikes.