Our Progressive 'Flo' icon has over 3m fans on Facebook, a dedicated following on Twitter, and she’s well known for her hair and apron. To increase existing fan engagement and get new fans, we launched a month-long social media campaign called Dress Like Flo.

We mobilised Flo's existing fans and partnered with a well-loved YouTube celebrity to acquire a crop of new fans and promote Flo as the Halloween costume of 2011 by launching a month long social media campaign.

This campaign began with the goal of getting as many people as we could to dress like Flo for Halloween. After this campaign launched, the how to 'Dress Like Flo' video became the #1 spot in the how-to category. The Flo costume was also the Top Halloween Costume of 2011 on Amazon.com. The client was very happy.