Cannes Lions
BMF, Sydney / BPAY / 2010
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Outcome
After just four weeks in the market, in the middle of a consumer tightening on spending and two interest rate rises, there was a significant uplift in the utilisation of BPAY.The individual number of payments in October rose to an extraordinary 23,184,800 – beating the BPAY forecast for that month by 259,000 payments and making it the highest recorded October usage in the 12-year history of BPAY.
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