Sea Breeze Site Shaking was offered in iOS/android smartphones. Using the product’s characteristic usage as the key action, with this we created the contents that links the usage scene and high school students’ adolescence love affair. Like with the smartphone, PC offers love affair experience crafted by Sea Breeze. Also for TVCM and Brand advertising, contents that can be enjoyed by both male and female perspectives were created, optimizing the characteristics of each media.

Since immediately after the launch, the responses began to show on twitter with an amazing drive. Five days after the exposure, there were 153 thousand tweets from 132 thousand people. Total reach of approximately 72.6 million was achieved (773 million reach in 5 months in the previous year). Duration of site visit was approximately 8 minutes, and achieved total of 1.5 million image playbacks. Because not much time has passed since the launch, sales situation cannot be measured. However, according to what we see in the twitter, they are purchasing Sea Breeze and as is introduced in the movie, many high school students are imitating “the exchanging of Sea Breeze product cap to make the wish come true”, which is becoming a new movement.