Cannes Lions

INSURANCE COMPANY

DDB AMSTERDAM, Amsterdam / ACHMEA / 2012

Overview

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Overview

Description

Two young men arrive in their classic car at an American car show. It’s crowded, they can’t seem to find a place to park. Then they see an empty space behind a fence. They lower their car (a bumping car with hydraulic suspension), pass under the fence, and get to the free spot. Happy with their luck, the men enter the fairground. They take their place in the enthusiastic crowd. People start doing the birdie dance when “Birdie” is announced. Our men dance along until they realize that they have not parked their car in a real parking space…

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1 Cannes Lions Award
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