Cannes Lions

Insurance Covers

DDB CHICAGO / STATE INSURANCE / 2019

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Background

We capitalized on Millennial’s penchant for nostalgia by covering some of the catchiest, most beloved songs from the 90’s and 00’s, running the gamut of music genres - all with a tongue-in-cheek, so-uncool-it-might-be-cool-again Insurance bend.

Execution

State Farm doesn’t just cover damage to your home or car. Now they’re covering throwback hits from the ‘90s-‘00s on radio, too.

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