Cannes Lions
DDB CHICAGO / STATE INSURANCE / 2019
Overview
Entries
Credits
Background
We capitalized on Millennial’s penchant for nostalgia by covering some of the catchiest, most beloved songs from the 90’s and 00’s, running the gamut of music genres - all with a tongue-in-cheek, so-uncool-it-might-be-cool-again Insurance bend.
Execution
State Farm doesn’t just cover damage to your home or car. Now they’re covering throwback hits from the ‘90s-‘00s on radio, too.
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