Chocolate brand Milka maintains a sports-themed website that draws ski fans. OgilvyOne Vienna keeps milkaski.com powder fresh, and finds customer value at the same time. Discover how they turned the Milka website into a great experience while retaining a strong sense of the appetite appeal of Milka's products along the way. Milka has significant investments in skiing sponsorship and expected OgilvyOne to create a website that positively charges the Milka Brand with the relevant attributes of winter, winter sports, and fun, in preparation for the Winter 2001/2002 ski season.

The challenge was to create appetite for chocolate without overloading the site with product presentations. A solution was found by having products fly through the pages once in a while. On the technical side OgilvyOne had to find a way to create a playful and dynamic site offering additional features for interaction without being able to use flash technology.

The extremely high average time of 17 minutes spent on the website, shows that the offer for the milkaski target group which is defined as young people between 14 - 29 who are enthusiastic about skisports, was right on the spot. This is confirmed by the large number of 2980 registered users and 111626 visits during the season (4 months).