Cannes Lions

INTEL

VICE , New York / INTEL / 2011

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Overview

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Credits

OVERVIEW

Description

Born from a partnership between Intel and Vice, The Creators Project is a global network dedicated to the celebration of creativity, culture and technology. At a time in the history of the arts where digital technologies have revolutionized distribution, democratized access, and re-imagined the scope and scale with which an artist can create a vision and reach an audience, The Creators Project is a new arts and culture channel for a new world. On one hand, it’s a modern day media channel continually identifying and celebrating the work of visionary artists wherever they are.

On the other hand, it’s a content creation studio, an ongoing arts foundation of sorts that facilitates the production and dissemination of new work, as well as collaborations between artists from a variety of creative fields. The project includes a collection of artists, designers, musicians, and filmmakers using technology to push the bounds of creative expression.

Execution

On one hand, it’s a modern day media channel continually identifying and celebrating the work of visionary artists wherever they are. On the other hand, it’s a content creation studio, an ongoing arts initiative of sorts that facilitates the production and dissemination of new work, as well as collaborations between artists from a variety of creative fields.The website includes in-depth editorial – a combination of profiles and documentaries, a daily blog, and event coverage.The distribution of the content takes place at www.thecreatorsproject.com, via a variety of other media including print, television, mobile, and, through a global event series that debuted various cultural centres around the world in 2010. The series began in New York with a collection of original artworks, films, panel and live performances. The series then moved to London, Sao Paulo, and Seoul, and culminated in Beijing with a 3-day exposition in September.

Outcome

To date, the site has attracted nearly 14MM unique visitors and its video content has been viewed 57MM times.

Globally, our social-media infused events attracted 30K attendees and triggered press coverage by more than 1,500 international, online news sources comprising of: CNN, Pitchfork, BBC, Wired, MTV (BR), Huffington Post, NPR, Rolling Stone, The Guardian, Vanity Fair, W, Dazed, Vogue (PRC), Bazaar, Interview, USA Today, Wall Street Journal, Elle (KR). For just the United States, United Kingdom and Brazil events alone, 100K users registered online to attend. And, the New York launch event generated one of the website’s highest traffic days to date, showing the growth of the platform over time. In just one year, Intel had significant increases in brand relevance, awareness and opinion amongst global youth exposed to The Creators Project.

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