Cannes Lions
EURO RSCG INTERACTION, Rio De Janeiro / INTEL / 2002
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The threatening eyes of a monster follow the mouse pointer in the page, while the text invites to touch it, saying: "You can touch". With the mouse over, the monster turns into a friendly character and the text explains that: "Many thinks look complicated, until we start dealing with them". This way, Intel invites the user to learn how to use software, leading them to a "How do I" site.
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