Synopsis:- Creative idea of the game action "Get through to the Quiz";- Design and development of Internet game which includes several series, placed on Intel partners' sitesObjective:- To attract visitors onto the Intel partners' sites (in the frames of Intel's Partnership program);- Promotion of Internet shops - participants of this action - as Intel products vendors.Target group:- The action was dedicated to "Back To School" promotion program;- Target - schoolboys, students, younger people, with a medium income, computer literate and advanced PC users.