Starting with two weeks and less than US $40,000, we created both a campaign and a foundation for future work. Let’s look at the numbers: 1,000 people targeted. 1,000 guides printed. 100% pick-up rate. And a few more for good measure: 600 PDF downloads in the first week. 400 more since then, double the projected readership. The unexpected side effects? Three separate Microsoft groups adopted the design aesthetic as their own and the Public Sector division now wants guides for each of their verticals: government, education, and health care. Combined with three gold Seattle ADDY awards, our clients are thrilled.