We want to communicate to society ideas on how to change the World for people with intellectual disabilities.To show what they think about discrimination, ecology, love etc, we put their ideas on a website and invited people to vote for one of those ideas.So which one would we try to carry out the day of charity collection. The winning dream was: The World would be better if we all hug each other, many more times.Channels:On line - TVC - OOH - Video email - networks like Facebook, Twitter, etc - YouTube - Press

Thanks to a mini online campaign, in a week we received over 50 hugs for more than 25 countries.The collection raised more than US$240,000 - exceeding the expectations (US$150,000) of the foundation.

We managed to fulfil a dream… That the people of the World hug each other many more times.