After being set up,in the shop window of an AINZ&TULPE Tokyo store. A camera is embedded into the signage, and people who approach are detected with a sensor. When a person who has taken interest performs an action, the shop window communicates with that person in his/her native language using facial recognition.

There are over 10 types of fashionable Japanese faces displayed on the signage. The faces were produced using only products sold to AINZ&TULPE by Japan's top makeup artists. Those fashionable faces detect people's movements and faces. When a person selects a fashionable Japanese face to his/her liking, coupons, makeup methods, and more are issued in that person's native language using facial recognition. If the person brings a coupon into the shop, not only are items used to create that face discounted, an experience is provided to all people in which makeup is applied to resemble that fashionable Japanese face in only three minutes.

After being set up, the shop window gained exposure around the world, especially in fashion-related media.

There was a PR effect of over 5 million USD, and there ware over 5 billion media impressions.

At the store where the window was set up, there was a 40% increase in foreign customers.

Sales increased by 10% each day.

We made shopping simpler and more fun for everyone.