Commissioned a TV show around normal drama scripts set in designer homes –called the Living Room and sponsored by Nippon it created a window for exposing product range within a popular show format (not a documentary). Followed up with a magazine campaign where consumers were offered a free home makeover which would be featured in Home and Decor.

At the end of the campaign, research showed Nippon ahead of ICI on perception of ‘range of colours’ achieving the objective we had set ourselves. Top of mind awareness for Nippon increased 11 points and stronger recall despite ICI running a conventional, heavyweight TV campaign at the same time.