Firstly, we had developed a special voice app which would transform cheering voices into cheering arts.

The program we had implemented could create “YOSEGAKI-ART” movie from your speech text and display it on your smartphone or OK Google smart audio device on the fly.

The generated “YOSEGAKI-ART” had been reflected and updated during the games on the huge digital screen in Shibuya station one of the main terminals in Tokyo, so that on the spot you were able to see that your voice might have been a part of the YOSEGAKI-ART that everyone created together. It also delivered via Visa's Website, social posts, message T-shirts given to athletes.

Under the situation, many fans had lost chances to make it to the stadium, but this made anyone possible to participate creating a moment together no matter where you were, just as shown in the tagline “Visa, everywhere you want to be.”