Cannes Lions

INTERNAL PROMOTION

TOBY AND PETE, Sydney / AMP CAPITAL / 2011

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Overview

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Credits

OVERVIEW

Description

To create a panoramic scene which displays the infrastructure of a city and how it links and operates together.

Execution

We needed to create a physical city, however, if we were to push too close to reality the outlay of the infrastructure would have been lost in midst of endless detail.

So we chose to simplify it to be somewhat similar to that of an architectural model. We kept the textures tangible and paper-like to add realism to the image. And we used a primary colour pallet so we could create differentiation between each element without over-complicating the image.

Outcome

As an internal promotional project, it was very well received.

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