As a follow-up to our full-page ad in The New York Times for International Women’s Day “Women vs. The Glass Ceiling,” we recognized 10 top women executives by sending them a glass-fronted box containing a single red hammer in honor of what it took for them to succeed.

To congratulate top female executives about their success breaking through the glass ceiling, we sent glass-fronted boxes to their offices.

Printed on the glass was a simple message recognizing the courage it took them to get where they are today.

Inside the box was a red hammer symbolizing what it took to shatter the barriers throughout the years.

The boxes were accompanied by a personal letter thanking them for leading by example, along with a printed poster of The New York Times “Women vs. The Glass Ceiling” ad.

-Many of the boxes were displayed in these high-powered executives’ offices or shared by them on social media.

-A large number of social media users adopted the red hammer as an International Women’s Day icon for their profile.

-Despite being new to the American market and being outspent by 20 times, Hiscox brand awareness soared 6.8 percent in one year.

-Their rendition and renewal rates are at 90% versus the industry average of 50%.

-What’s more, Hiscox USA had a standout performance with premium growth up 29%.

-And, this is only the beginning with more courageous marketing on deck.

Overall, Hiscox is continuing to work to help drive this larger, necessary societal push.