Cannes Lions
HERDBUOYS McCANN ERICKSON, Johannesburg / UNIFOODS / 2006
Overview
Entries
Credits
Outcome
The Little Book Of Mom was a huge success with both agency and Unifood marketing staff and has been hailed as one of the best and most original marketing communication manuals at Unifoods South Africa. It has also become the benchmark for future marketing communication manuals on other Unifoods/Unilever products.
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