Cannes Lions

SLICE OF LIFE

DENTSU INC., Tokyo / RIDE ON EXPRESS / 2018

Film
Film
Film

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Overview

Description

Ginnosara’s sushi uses quality ingredients. The fish is excellent and simply delicious wherever you slice. To send that message to consumers we created videos that “delight” wherever it’s sliced. In these videos, the characters end up with hilarious expressions regardless of where the viewers choose to pause it. Whether it’s happy couples, serious lawyers and suspects, or even sad parents and children, whenever you’d “slice” the video, you’d see a “delightfully” amusing face on them.

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