Cannes Lions
DENTSU INC., Tokyo / RIDE ON EXPRESS / 2018
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Description
Ginnosara’s sushi uses quality ingredients. The fish is excellent and simply delicious wherever you slice. To send that message to consumers we created videos that “delight” wherever it’s sliced. In these videos, the characters end up with hilarious expressions regardless of where the viewers choose to pause it. Whether it’s happy couples, serious lawyers and suspects, or even sad parents and children, whenever you’d “slice” the video, you’d see a “delightfully” amusing face on them.
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