Cannes Lions

INTERNAL STELLA ARTOIS PROMOTION

DRAFT LONDON, London / AB INBEV / 2006

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Outcome

The mailer was a huge success targeting a sales force that felt included and valued. More than 29% of recipients returned to the site two weeks later to view the commercials. Enthused and galvanized, the sales teams became even greater ambassadors for the brand. This influenced key customer relationships and achieved the fundamental objective of the original commercials – boosting sales.

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