Cannes Lions

INTERNATIONAL AIRLINE PROGRAMME

OGILVYONE, Buenos Aires / AMERICAN EXPRESS / 2005

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Overview

Entries

Credits

OVERVIEW

Description

The Internationl Airline Programme offers many benefits for those who pay for their airline tickets with American Express Gold and Platinum Cards. To convey the experience of travelling, an actual passport was designed. Each page included one special benefit from an airline.

Outcome

Between 40 and 50 airline tickets are now sold daily with IAP. This represents an increase of 48% compared with 2003, and a big number in Argentina.

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