Cannes Lions
OGILVYONE MEXICO, Mexico City / AMERICAN EXPRESS / 2005
Overview
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Credits
Description
The American Express Travelers Cheques campaign used guard dogs as an image, showing that they were no longer needed. Continuing with this same idea, we decided to tell them that they could now walk their egos.
Outcome
The clients and sales force were very pleased to receive this. Our client even received congratulation letters from several cardmembers.
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