Cannes Lions

INTERNATIONAL FESTIVAL YARKIYE LYUDI

BRIGHT PEOPLE, Moscow / MOSCOW CREDIT BANK / MOSCOW GOVERNMENT CULTURE DEPARTMENT / 2013

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Overview

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Credits

OVERVIEW

Execution

The Festivals's goal was to show the best cultural and educational projects, creating a holiday atmosphere, while involving children and parents in the edutainment process. 52 of the best studios and developing schools along with 400 great teachers and their methods were selected. Participants had the opportunity to reach their potential audience by holding workshops in the Festival's various zones in the main Moscow park.

Modern designers decorated the Festival; guests also contributed to more than 150 huge installations.

For one day the area of 25.000 sq.m accommodated over 200 workshops and developing classes where 3.000 kg of play dough, 1.500 kg of color paper and cardboard were utilized.

A Theatrical entertainment program added to the bright and ingenious atmosphere. 3 headliners and 700 circus and theatre artists from Russia, Europe, Australia and Argentina performed on 6 scenes. Brilliant Russian street theatres engaged the guests in exciting shows and carnival processions.

Over 65.000 people attended the Festival during one day.

Outcome

Results obtained in social sphere:

•Significant public response concerning the event itself and the problems touched.

•Over 300 messages in MEDIA have been issued. Thousands of pictures and guests' reports have appeared in social networks and blogs.

•Within a6 months before and after the Festival the number of mentions on additional children's education doubled in MEDIA.

•The festival has the support of the Moscow Government and the status of an annual socially significant city event.

•Moscow Ministry of Education has begun designing a training program for innovative centers for children development.

We are proud to focus public attention on children development and creative education.

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