The RNZAF is made up of great people, but they need even more. So why not use the people they already have to get their like minded friends to apply? We needed to make something that RNZAF personnel could use to convince their friends that a career in the Air Force is ideal for them.

It started with a poster on bases and an email to RNZAF personnel telling them that if a friend of theirs joined they would receive $1000. It directed them to the RNZAF site where they would input their friends personal details. The potential candidate then received a covert email containing an image of a military laptop case. Clicking on the case launches a personalised video incorporating the region they lived in, their interests and the sports they like. The video helped the viewer to see for themselves the exciting lives they would lead by stepping up to a career in the RNZAF.

The campaign is on-going but already RNZAF are receiving better quality applicants who are more likely to commit. And because their friends are already in the Air Force, they know exactly what they're getting themselves into, creating a higher retention rate. We are well on track to exceeding the clients expectations.