Cannes Lions

INTERNATIONAL FUND FOR ANIMAL WELFARE

SPRINGER & JACOBY MEDIA, Hamburg / IFAW - INTERNATIONAL FUND FOR ANIMAL WELFARE / 2004

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

The representatives of the press attending the IFAW press conference were given the red-carpet treatment. However, on second glance this red carpet resembled a giant pool of blood.

Outcome

The echo in the press was resounding. Following the press conference, numerous articles on whaling appeared, referencing IFAW as one of the biggest animal protection organisations in the world.Perhaps also as a result of our campaign, the International Conference cast a majority vote against whaling.

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