We needed creative and media that showed how AT&T is “at hand” around the globe. The campaign used images of painted human hands depicting iconic global images. The use of romantic imagery from around the world conjured up people’s travel wish lists. From the usual destinations like London and Paris to the exotic, such as Thailand, the message was clear: AT&T is everywhere you’ll ever go.Our media choices were designed to reinforce the perception of global ubiquity. We saturated the travel experience at the most relevant locations, so it truly felt like AT&T was everywhere you were you could be. They included transportation hubs, business, travel and epicurean publications and OOH spectaculars in NY, arguably the U.S.’s biggest melting pot for international travelers.