Turning rock 'n roll into an image, into printed posters. This was how F.biz celebrated its anniversary and Rock Day in 2012, which takes place on the same day, July 13. Through a machine connected to two pick-up trucks, invented by young American Robert Howsare, users could access the F.biz website live, request their favorite songs, and see their posters being made in real time. The registered users received their posters by e-mail. The campaign had more than 2,200 hits and 700 posters were created and sent by e-mail; the first two hundred users won their printed poster.