Since Rock Day was an isolated campaign, through music and technology, developed to celebrate the F.biz anniversary and disseminated only through its social channels and employees, there was no restriction on the part of media outlet or government regulation.

An agency that was born on Rock Day deserved a rock 'n roll celebration. Thus, the choice of a device that turned music into posters through a live channel on which the user could select a song and get a "product" of his or her choice seemed well suited for F.biz, since it would impact and engage users in a positive way.

During Rock Day and F.biz's anniversary, all the market talked about was the campaign created by the Agency. We impacted other agencies, specialized media, suppliers, many people out of the market, and many fans of true rock. In a few hours, there were more than 2,000 hits and 700 posters created and sent via e-mail to their users.