Cannes Lions
JUNG von MATT, Hamburg / ISHR - INTERNATIONAL SOCIETY FOR HUMAN RIGHTS / 2007
Overview
Entries
Credits
Execution
A strong illusion is better than a pile of facts. We put life-size figures on fences so that from some distance it looked shockingly real.
Outcome
We are still waiting for the long-term balances, but there was asignificant raise of donation funds.