Cannes Lions

INTERNATIONAL SOCIETY FOR HUMAN RIGHTS

JUNG von MATT, Hamburg / ISHR - INTERNATIONAL SOCIETY FOR HUMAN RIGHTS / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

A strong illusion is better than a pile of facts. We put life-size figures on fences so that from some distance it looked shockingly real.

Outcome

We are still waiting for the long-term balances, but there was asignificant raise of donation funds.

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