In the advert we hear a personal story of a singularly female issue which has genuinely affected someone.

On paper it’s clearly a female perspective.

On hearing, the twist is that we are giving those issues a male voice to make people sit up and listen.

We created these spots for International Women’s Day 2017 on Radio 4. We took over all the trailers for an entire day on Radio 4 to give a different perspective to women’s issues, through men. We asked men to read out issues faced by women, to help people see the world