Honda's R&D is not only about mechanics, but also making innovations in the 'brain' of the vehicle, or, electronics. Internavi is a two-way communication car navigation system that uses vehicle telematics system and designs driving experiences with the power of real-time driving data collected from vehicles. The roots of this navigation system go back to the 1980's when Honda introduced Telemetry system to Formula 1 and stormed the world. Honda has been testing and perfecting this system ever since. Today, this system supports everyday drivers via navigation based on driving data. The origin and core technology of Internavi’s navigation are still not widely known. Our mission was to tell the true possibilities of this technology.

Every aspect of Senna’s driving data recorded in 1989 was digitally restored/analyzed. Engine sound of McLaren Honda MP4/5 was re-created by combining driving data collected in 1989 with engine tones recorded today.

TV commercial/OnlineVideo/Outdoor:

Hundreds of networked speakers were placed along the race line bringing back the dynamic sound of the Formula 1 machine, which could be felt with the whole body. LED lights also set around the circuit synchronized with Senna’s location at that moment down to the millisecond. People could feel Ayrton Senna race through Suzuka just as he did that day.

Website:

Senna’s engine sound of full lap could be heard together with full telemetry data.

On a WebGL-based website, Senna’s record breaking lap was generated with 3DCG.

App:

Allows driving to engine sound of Senna’s McLaren Honda MP4/5 using GPS/acceleration sensor of smartphone.

Radio:

A radio ad featuring Senna’s engine sound was aired.

Right after its launch, this project was covered by media from Japan, Brazil, Europe, US and other regions despite zero PR/Media budget. Becoming most watched YouTube video by an automobile company in Japan’s history and most watched viral video two weeks in a row worldwide. We received countless comments filled with emotions from viewers all over the world for Honda and Senna.