DevArt is a celebration of digital art: an online platform for developers to gain inspiration, learn about new technologies and a canvas to create their own project for the opportunity to win a commission at the Barbican, alongside top interactive artists.

It was a first-of-it’s-kind competition, where every part of the process was shared, from first sketches to final proposals. A seamless integration with GitHub enabled projects to automatically update onto the DevArt Gallery as they were being developed.

The physical exhibition opens this summer at the Barbican where visitors will be able to interact with the commissioned digital installations.

In 24 hours:

DevArt GitHub template was 4th most popular repository (out of 6m) showing intense engagement

In 10 days:

DevArt GitHub Template had +1,000 forked templates showing extremely high engagement

Positive press in key opinion-forming publications

+1,000 positive user comments across social

Global audience - 80% of traffic from +20 countries across 5 continents

In 8 weeks:

1.1m site visits

Visitor duration up 33% to 3mins since competition closing showing compelling content consumption

Return rate to site 14%

...showing that by reframing coding as a creative discipline we inspired developers to be more creative with code.