Daily entertainment broadcast via mobile internet.

We recruited Sasko Kocev, actor, entertainer and host of Macedonia’s annual Popularity Oscars, the biggest show on TV.

Sasko broadcast a live webshow for five days, touring Macedonia, meeting people and helping solve problems using only his smartphone.

Fans followed him in real time on Facebook and suggest their own ideas for him to do and places to visit.

The show was broadcast live three times a day on Facebook and included:

• Sasko doing an interview with a famous Macedonian model living in New York.

• Playing charades with people online.

• Testing mobile internet while running inside an inflatable ball, riding a horse and sitting on a sledge.

After each session, he showed viewers how little data he had used and how much costs he had incurred, reinforcing our 'worry-free' message.

The result was a five-day festival of worry-free, mobile internet usage.

Massive increase in use of mobile data packages.

The webshow achieved 19m impressions making it the No 1 site in Macedonia.

We attracted 45,000 new Facebook fans in one week, who watched 154,000 live views and a further 136,000 views on YouTube.

We reached 80% of all Facebook users in Macedonia and 70% of all online users.

Earned media coverage – including national TV – was worth 600% of what we spent to publicize the show.

Mobile data package sales rose 430% year-on-year.

The number of smartphone owners using mobile data increased 84% year on year.