Cannes Lions
WMcCANN, Sao Paulo / SALVATION ARMY / 2014
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A widow gets home just after her husband's funeral. In the closet, she sees a special jacket. And because of this jacket, she starts to remember good moments with her husband, still alive. Cuts again to the widow. She begins packing all her husbands closes for donation. At the end, we find out that she kept just one thing: that special jacket.
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