Cannes Lions
DENTSU, Tokyo / NIFTY / 2006
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Description
Competition in the Japanese market for broadband has been intensifying. This is a campaign site which points out the danger of the provider without sufficient security service and tries to convince the consumers to choose nifty, which boasts the most massive security in the industry. In a short film, we drew a breakdown of a family as a consequence of using a provider without sufficient security service. In the next segment, we will draw the same family which finally got a peaceful life by connecting to nifty.
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