Cannes Lions

INTERNET SERVICE

TBWA\BUENOS AIRES, Buenos Aires / TELECOM PERSONAL / 2011

Overview

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Overview

Description

A father with a smartphone is a father who uses the home computer less. For that reason, a smartphone with email and web browsing is one of the best gifts that a teenager can give to his dad.In this commercial for Father's Day, we can see a man -a father- who spends a lot of time in front of the computer, because he needs to send an email but he can’t find the @ key. By testing different keys and different combinations, he causes all sorts of problems not only in the pc but at home and throughout the city. Perhaps the worst of all is the key combo that opens a cage at the zoo letting free a large orangutan.

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