Cannes Lions
FISCH.MEIER.DIREKT, Zurich / BLUEWIN / 2004
Overview
Entries
Credits
Description
Bluewin’s core message is that Internet users can have unlimited access and still have their costs under control. This idea was memorably conveyed with a pair of blackout glasses because when you have a firm grip on your costs, you really can sleep soundly. Five HP notebooks were offered to generate a higher response rate.
Outcome
The target figure for new connections was exceeded by around 10%.
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