CANON SNAPSHOT GAMESYNOPSISThe aim of the game is to try to capture six shots of six designated objects in three scenarios, wasting as few shots as possible, whilst still trying to get good photos of each object. The scenarios change seasonally.An e-card module is used to spread the popularity of the game via a Viral Marketing concept. It has eleven language versions.OBJECTIVESUsers: Shoot a predefined set of motifs within a restricted time limit. Win Canon products. Compete with others.

Canon Europe: Generate traffic and collect registered users. Strengthen the Canon Digital Camera image.TARGET GROUPVisitors of the Canon Websites, camera users, 16-40 age group, non-Canon product owners.