Cannes Lions
LEAN MEAN FIGHTING MACHINE, London / AOL / 2006
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Description
This campaign seeks to position AOL as a thought leader by questioning the media and marketing community about what they know about online advertising.Dramatising opinion, principles and facts through online ads, before qualifying the message with the line: Source: 10 years and 2.4 million members.By using interactive video where appropriate we can create a campaign that is visually interesting and unlike any competitor marketing.
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