AOL asked AKQA to create a year-end campaign around the various lists summing up the best and the worst of the year. The channels on AOL (AOL News, AOL Food, Moviefone etc) had a plethora of lists, and AKQA were allowed to pick the ones we felt had “legs”.The campaign had a heavy online presence in the US throughout December. The results exceeded all expectations. Especially as the virals racked up hundreds of thousands of views.