To increase awareness of the Allianz brand in France, Italy and Germany, a short film was created and distributed online prior to the Italy v. France football match that took place as part of the European Football championships. The film also appeared in international media (TV and press).Allianz has a premium partnership with German football club Bayern Munich and is the naming rights partner of the Allianz Arena. Top footballers Luca Toni & Franck Ribéry played their first full season for the club that year so the two national heroes and the Allianz Arena were used to create the film, a “re-play” of the FIFA World Cup 2006 final where France lost to Italy in a penalty shootout.The distribution strategy was twofold - first of all, a seeding agency was hired to distribute a short teaser within the internet communities of France, Italy and Germany. Secondly, the film was actively placed in different media. One of the distribution strategy highlights was a live broadcast of the film, shown just minutes before the match. The film acheived about 5 million tracked online clicks in total.

A film was created called “The Grand Final” www.the-grand-final.com (offline since December 31.2008, due to the expiry of contractual usage rights). The only planned elements of the film were the scenes, allowing the actors (the football stars) to engage in natural dialogue.

Firstly, the short teaser film was distributed within French, Italian and German online communities, approximately 2 weeks prior to the official launch of the website and film. Secondly, the film was actively placed in different international media. The highlight was a live broadcast of the film in Germany, Austria, and Switzerland just minutes before the football match.

The total online clicks for the campaign came in at approximately 7.66 million and was seen by an estimated 26 million viewers across Italy, France and Germany despite Allianz not being an official Uefa partner. The video clip was received positively and was also heavily featured in the press. Numerous TV stations showed the film immediately prior to live coverage of the Italy v. France Euro '08 match.