The Lunch ad is part of an ad campaign aimed towards setting up Interturis – a travel agency – as the ideal enabler of vacations, of that moment of gratification when workers are able to relax and recharge away from their daily obligations.

The idea was born of the contrast between that moment and the day-to-day routine. We chose to show those small insights that happen in the workplace through the relationship between the campaign lead and his coworkers, since it is there where the contrast is most noticeable.