Ford is one of the leaders in automotive technology, but it’s not perceived as one. Though it offers cutting-edge systems in all its cars, these technologies rarely get people’s interest, spark conversations or make the headlines.

In this context, the brief was to come up with a creative platform to launch the latest technologies the car manufacturer offers throughout its range. But instead of 3D demos or a product films, we were asked to show the technology in a human, engaging way.

The objective was to get people and the press excited about Ford’s innovative tech, showcasing the manufacturer as a tech leader.

In order to transform technology launches into engaging stories Ford created a different type of demos, by taking the tech out of the car to solve real-life problems.

The Interventions content series is a light-hearted way to visually represent Ford's innovative technology. The series had 3 episodes:

• Noise-Cancelling Kennel (powered by Ford Active Noise Control) to keep dogs safe from the sound of fireworks;

• Lane-Keeping Bed (powered by Ford Lane Keeping Aid) to keep bed hoggers on their side of the bed;

• Self-Braking Trolley (powered by Pre-Collision Assist) to avoid supermarket accidents.

Every object mirrored the benefits of Ford technology. And they all sparked conversations and got extensive media coverage around the world.

For best impact, each episode was launch on key dates. The kennel on New Year’s Eve, world’s biggest fireworks celebration. The smart bed on Valentine’s Day. And the trolley around crazy Easter shopping.

Car technology doesn’t spark people’s interest, so it rarely starts conversations or makes the news. To launch Ford’s latest tech, we created a different type of demo. We took technology out of the car to solve everyday problems people really care about.

Each episode tackled a relatable insight:

• Ford Active Noise Control tech helped dogs terrified of fireworks;

• Ford Lane Keeping Aid kept selfish sleepers on their side of the bed;

• Ford Pre-Collision Assist stopped supermarket collisions.

The prototypes were used to create different assets that fit the profile of different social media platforms, which included different formats of videos and photos. Influencers and online publications shared the story, alongside many people. The response was overwhelming.

To launch Ford’s latest technologies, we’ve created a content series called Interventions. Each episode launched one technology by taking it out of the car and putting it in an everyday object, to solve an everyday problem.

The prototypes were created and featured in different assets tailored for each social media platform.

The three episodes were the Noise-Cancelling Kennel, the Lane-Keeping Bed and the Self-Braking Trolley.

For best impact, each episode was launched on key dates. The kennel on New Year’s Eve, world’s biggest fireworks celebration. The smart bed on Valentine’s Day. And the trolley around crazy Easter shopping.

Ford’s Lane Keeping Bed became a hot discussion topic around the world, with media outlets, influencers and people sharing the story. From UK newspapers to US TV shows and all social media platforms, conversations sparked everywhere.

The launch of Interventions content series was very successful, generating thousands of traditional media stories across the world. From US morning shows or evening news, to UK newspapers or social media, the offline and online coverage was extensive.

The videos generated over 20 million views on social media, with an engagement rate of over 34%. Together they gathered over 5 billion impressions, so it was a world-wide hit.

Ford’s technology launches became stories worth telling, and people loved them. The Interventions series improved brand awareness and perception, and Ford was rightfully considered as a hi-tech company.

This success transformed the way the car manufacturer does technology launches. So, the series will continue, as it is a successful creative strategy.