Cannes Lions
LEO BURNETT MOSCOW / SBERBANK / 2019
Overview
Entries
Credits
Background
This autumn Sberbank, the oldest and the biggest bank in Russia, presented the late Rembrandt exhibition in Saint Petersburg.
In our country Rembrandt is famous as a rich and noble artist who painted members of high society and their wealthy life. Because only his early works were previously presented at Hermitage state museum.
To educate audience and attract their attention to the art of the great master we decided to share the astonishing story of his last days.??
Execution
We recreated the room where Rembrandt passed away. There was no specific information about that place, so we did it drawing on the museum archives, biography books and the paintings of his students.
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