Cannes Lions
CARMICHAEL LYNCH, Minneapolis / AG EDWARDS / 2006
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In the US and other parts of the world, a person's life savings id referred to as a 'nest egg'. In this series of fils, we bring that concept to life as a visual metaphor using instead of money, a large white egg.In 'big send off' which encourages savers to take their 401k savings plans with them when they change jobs, a job-switcher returns to his office to retreive the nest egg he forgot. He discovers his friends/co-workers helping themselves to the other items in his former office.In each case, A.G. Edwards serves as the solution to help
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