With sponsorship support from Bank of America, we produced Business of Life, an episodic series featuring a range of highly topical financial subjects including, "What Happened to the Middle Class," and "The Value of Education." Each episode featured illustarious infographics that broke down complicated topics and brought financial data and statistics to life. The discussion was taped with a live-studio-audience, made up of our millennial fans. Our data was sourced from credible institutions like Pew, the Commerce Department, Harvard University, the US Federal Reserve, and more. By leading conversations led by statistics, the Business of Life became a show that is both engaging, and one that millennial audiences could trust as a source for personal financial information.

Each episode of the Business of Life was centered around a thematic narrative broken down by topical statistics. Our research team gathered the statistics from relevant sources such as Pew and the US Federal Reserve to help tell the macro economic stories behind millennial themed-topics such as "The Value of Education. The data was illustrated into dozens of infographics that were projected on multiple screens during the live episode tapings. A panel of experts engaged in meaningful discussion around each data-driven infographic. This live interpretation of factual data points opened up conversations to allow multiple points of view from our panel, host, and live audience.

Business of Life episodes amassed over five million views - helping us over deliver on our projected views by 250%. We found that 1 out of 5 viewers completed entire 22 minute episodes. We also learned that there was a 24% increase in favorability about Bank of America from viewers who had watched the Business of Life.